ideas42 brand assets

Primary logo — color

Default ideas42 logo. Use on light or sand backgrounds wherever possible.

Logo — black (mono)

Single-color print, grayscale, or low-contrast applications.

Logo — white with lime

Use on ideas42 navy or other dark color fields.

Logo — all white

Use over photography or busy color fields where the lime mark would clash.

Brand Style Guide (One-sheet)

Official ideas42 visual identity reference — logo, colors, typography, and usage.

Dots gradient — Green Apple

Signature ideas42 dot pattern. Use as a hero accent or section break.

Dots gradient — White

Light variant of the dots pattern for use over color fields or photography.

Arrows — Green Apple

Geometric arrow pattern in primary Green Apple. Use as a directional accent.

Arrows — Spruce

Arrow pattern in secondary Spruce. Pairs with navy or sand backgrounds.

Arrows — Deep Sea

Arrow pattern in Deep Sea blue. Strong on light backgrounds.

Arrows — Lichen

Soft lichen-yellow arrows. Use sparingly as a secondary accent.

Arrows — Cayenne

Bold cayenne arrows for high-emphasis moments.

Arrows — Citrus

Warm citrus arrows. Pair with navy for a friendly, energetic feel.

Arrows — Light Grey

Subtle grey arrows for low-emphasis backgrounds and watermark uses.

Arrows — White

White arrows for use over navy, spruce, or photography.

Geometric pattern — Green Apple

Hexagonal geometric pattern in primary Green Apple. Use as a hero or section backdrop.

Geometric pattern — Spruce

Hexagonal geometric pattern in Spruce. Pairs well with sand or white backgrounds.

Geometric pattern — Deep Sea

Hexagonal geometric pattern in Deep Sea blue.

Geometric pattern — Lichen

Hexagonal geometric pattern in soft Lichen yellow-green.

Geometric pattern — Cayenne

Hexagonal geometric pattern in bold Cayenne orange.

Geometric pattern — Citrus

Hexagonal geometric pattern in warm Citrus.

Geometric pattern — Rain

Subtle hexagonal pattern in light Rain grey. Use as a neutral background texture.

Geometric pattern — White

Hexagonal geometric pattern in white for use over navy, spruce, or photography.

Cube pattern — Green Apple

Isometric cube line pattern in Green Apple. Use as a hero accent, section divider, or backdrop texture.

Cube pattern — Spruce

Isometric cube line pattern in Spruce. Use as a hero accent, section divider, or backdrop texture.

Cube pattern — Deep Sea

Isometric cube line pattern in Deep Sea. Use as a hero accent, section divider, or backdrop texture.

Cube pattern — Lichen

Isometric cube line pattern in Lichen. Use as a hero accent, section divider, or backdrop texture.

Cube pattern — Cayenne

Isometric cube line pattern in Cayenne. Use as a hero accent, section divider, or backdrop texture.

Cube pattern — Citrus

Isometric cube line pattern in Citrus. Use as a hero accent, section divider, or backdrop texture.

Cube pattern — Rain

Isometric cube line pattern in Rain. Use as a hero accent, section divider, or backdrop texture.

Cube pattern — White

Isometric cube line pattern in White. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — Green Apple

Concentric circle line pattern in Green Apple. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — Spruce

Concentric circle line pattern in Spruce. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — Deep Sea

Concentric circle line pattern in Deep Sea. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — Lichen

Concentric circle line pattern in Lichen. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — Cayenne

Concentric circle line pattern in Cayenne. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — Citrus

Concentric circle line pattern in Citrus. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — Rain

Concentric circle line pattern in Rain. Use as a hero accent, section divider, or backdrop texture.

Concentric circles — White

Concentric circle line pattern in White. Use as a hero accent, section divider, or backdrop texture.